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A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. An editorial can punch up whatever service you’re doing and bring it to a new audience ready to snap up the next big thing in your field.

Who are you going to go to with all of this work to be done? A capable writer. Good writers these days are hard to come by. Though many writers are looking to write simple things for freelance work, you sometimes need that personal and curated touch for your brand that is difficult to manage with someone just looking at your product or service as just another job. Writing is a time-consuming thing, too, and when you’re looking to get your product out the door, sometimes time is not a resource you have on your side.

Funnel Scripts is a SaaS platform for copy-generating. It can turn your need to hire a copywriter into a program that generates your copy scripts in just a few mouse clicks. There are many script templates for various platforms like Amazon, Facebook, and other sites. All you have to do is enter your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.

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Before you go on, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of Funnel Scripts.

Funnel Scripts: An Introduction Cancel Funnel Scripts

Funnel Scripts can also be called a Software as a Service (SaaS). Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.

You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. Their script software wizards will assist you in creating the script that you require. These are the following:

  • The Perfect Webinar Wizard
  • The Easy Survey Wizard
  • The Easy Video Sales Letter Wizard
  • The Star Story Solution Wizard
  • The Master Class Webinar Wizard
  • The Podcast and Facebook Live Wizard

All these wizards can help create a variety of different copy styles for you. This is especially useful if you manage several other products. You just need your script to say a similar message with slight differences in content. These wizards are installed on your computer for easy access offline. Still, they are also available on their online Funnel Scripts dashboard just in case you need to work while on the move.

Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.

Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. You basically bring all the best bits of sales pitching and custom fit it to whatever you’re selling. Funnel Scripts wants to bring its solution forward to small to medium-sized businesses which may not have the resources to go around and hire additional copywriters every time they have a new execution to do.

How Does Funnel Scripts Work?

Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. You can create different types of copy with each script or wizard, so it is important to choose the one that best suits your needs.

Despite having a ton to work with, Funnel Scripts keeps generating copies reasonably straightforward. The method to start inputting your content essentially stays the same from script to script.

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Generating Scripts

Step 1: Fill out the questions in the script form. This will depend on which script you choose. It can include the types of products that you are selling, their benefits, the problem you’re trying to solve and any other marketing guidelines that could help you shape your copy.

Step 2: Click the “Build” button to begin creating your copy. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.

Step 3: Apply light editing and then publish. Funnel scripts makes it easy to create your own copy. Each copy will include a headline that can be used for cold, warm or hot leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)

You will have the most efficient interaction with your customer if you use the copy that is most appropriate. For example, suppose your customer has already been hit with many materials and is close to converting. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.

Additional Script Features

Funnel Scripts offers more than just the ability to generate scripts and choose which one you like best. You’ll have the option to save a cold lead copy even if your customer isn’t a cold lead right now.

You can save your favorite copies in the “Clips” tab, otherwise known as “Clips Bin,” of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.

You can even save and share your scripts with your business partners and collaborators with a few easy clicks. You can save your products as other files by using their “Save As” function. Share a Funnel Scripts link to share a link that links to the generated copy with your business partners.

The Wizards

We have discussed the many wizards that you can use on your computer to create copy. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Here’s a quick rundown of the different software wizards found within Funnel Scripts

The Perfect Webinar Wizard

The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard can help you not only prepare a copy for your webinar but also generate any promotional and follow-up emails to keep the buzz going about your event.

As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.

The Easy Survey Wizard

Customer feedback is essential for any business to make the right adjustments to their service or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.

The Easy Survey Wizard comes in handy by generating a clean and relevant survey that can help you get the most out of your customer’s feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. Based on your responses to these questions, the Easy Survey Wizard will even generate additional questions for you to add or replace on the drafted survey.

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The Easy Video Sales Letter Wizard

In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.

With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The second is the “Great Big Promise,” based on the claims and benefit VSL format. Once you choose one, you can read them live or record a presentation with your own custom narration.

The Star Story Solution Wizard

Everybody wants to hear a good story. This is especially true if you are trying to sell something.

A good story can inspire, motivate, and move audiences to take action. A good script is essential if you want customers to take action. Funnel Scripts wizard can help you create your personal sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.

The Master Class Webinar Wizard

A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. Of course, an expert has to be busy with their craft, so you can leave the writing of all promotional material to the Master Class Wizard. Cancel Funnel Scripts

Even segments of the content can be written by the Master Class Wizard, so you can truly focus on your skills as a “master” instead of explaining how you are one.

The Podcast and Facebook Live Wizard

Podcasting is a popular medium that has existed for many years. However, its popularity is just beginning to grow. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.

You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. Once you’re done, you will have a complete interview script.

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How Much Does Funnel Scripts Cost?

There are a lot more features than you can use, but this comes with a cost for the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Cancel Funnel Scripts

The tricky part with outsourcing copies starts with deciding the mode of pricing. Is it possible to work with a cost per word method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if there are any edits? Is it possible to package the edits into the original payment or do you need to create new payment packages? The price of hiring a copywriter can vary depending on your negotiation skills and what they charge.

Funnel Scripts charges a single fee of $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.

Our Thoughts

Funnel Scripts definitely has many possible benefits based on the sheer amount of copy functions it can manage. These scripts can be easily generated, edited, and published whenever you want. This tool can adapt and shift to meet specific marketing needs in today’s fast-paced business world. Cancel Funnel Scripts

It all depends on whether you are able to afford the invaluable services. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. You may also need to pay an additional $2,000 for every six months, or $3,000 if purchasing a 12-month subscription package. This is to be able to access Funnel Builder Secrets functions and other training programs that will help you make better use of Funnel Scripts.

Plus, it isn’t all automatic. You’ll need to make sure that the generated scripts are without error. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.

For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. In any case, Funnel Scripts remains to be an excellent copy-generating program for those who need it.

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Frequently Asked Questions Cancel Funnel Scripts

Who Started Funnel Scripts?

Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes that multitasking can be eliminated and writer’s block can be overcome by using “plug-and-play” formulas. This makes it easier to get leads and create more effective copy.

Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. His expertise is shared with many million-plus aspiring million entrepreneurs.

Are Automatic Scripts Worth It?

Automated scripts are only as good as your inputs and editing. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.

Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.

On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.

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