A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.
Who are you going to go to with all of this work to be done? A capable writer. Good writers these days are hard to come by. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.
Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. You can find yourself with a bonafide written copy that does away with the need to hire an outside writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.
Before you continue, you may want to check out this video by Freedom Bound Business on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Funnel Scripts: An Introduction Cost If Funnel Scripts
Funnel Scripts can also be called a Software as a Service (SaaS). Funnel Scripts comes with a license that allows you to use the software’s functions and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.
You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. Their script software wizards will assist you in creating the script that you require. These are the key features:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
All these wizards can help create a variety of different copy styles for you. This is particularly useful if you manage multiple products. You just need your script to say a similar message with slight differences in content. These wizards can be installed on your computer so you can access them offline. Still, they are also available on their online Funnel Scripts dashboard just in case you need to work while on the move.
Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Essentially, Funnel Scripts aims to remove the need for outsourced copywriters through its use of proprietary software in generating custom copies for sales and marketing needs. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. You basically bring all the best bits of sales pitching and custom fit it to whatever you’re selling. Funnel Scripts wants to bring its solution forward to small to medium-sized businesses which may not have the resources to go around and hire additional copywriters every time they have a new execution to do.
How Does Funnel Scripts Work?
Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.
Despite having a ton to work with, Funnel Scripts keeps generating copies reasonably straightforward. The process for entering your content remains the same from script-to-script.
Step 1: You’ll need to fill out the questions on the chosen script form. This will depend on which script you choose. It can include the types of products that you are selling, their benefits, the problem you’re trying to solve and any other marketing guidelines that could help you shape your copy.
Step 2: Start generating your copy by clicking the “Build” button. There are many formats that you can choose from, so you should pick the one that works best for your product.
Step 3: Make light edits and publish. It’s that easy to start generating your own copy with Funnel Scripts. Each copy will include a headline that can be used for cold, warm or hot leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)
The copy that will be best suited for your customer will get the best chances for interaction. For example, suppose your customer has already been hit with many materials and is close to converting. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.
Additional Script Features
Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many scripts as you want in the Clips bin. When you are ready, click download to get all of the scripts that you have saved into one zip file.
You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.
We have discussed the many wizards that you can use on your computer to create copy. Each wizard is tailor-fit to a specific scenario, so you’ll want to see what kind of story you’re looking to share before picking the wizard for you. Here’s a quick rundown of the different software wizards found within Funnel Scripts
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. We know how difficult it must be to be in an entirely virtual conference call, but it must be doubly hard to do so as the event’s main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.
Like any Funnel Scripts wizard the quality of the generated copy is dependent on the information you provide.
The Easy Survey Wizard
With any business, customer feedback is key to making the proper adjustments to your service and/or product. But going about manually collecting all these different praises and complaints can be a headache for business owners without a lot of manpower to spare.
The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. The Easy Survey Wizard will generate additional questions based on your answers to these questions.
The Easy Video Sales Letter Wizard
A video sales letter (or VSL) is essential in today’s video-oriented world. It will help you pitch your product in a clear and creative manner.
With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The “Great Big Promise” is based on VSL benefits and claims. Once you choose one, you can read them live or record a presentation with your own custom narration.
The Star Story Solution Wizard
Everybody wants to hear a good story. This is especially true if you are trying to sell something.
A compelling story can motivate, inspire, and push people to action. A good script is essential if you want customers to take action. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.
The Master Class Webinar Wizard
The “masterclass” is a new type of content that is often sold online. It’s a video series of short lessons on any topic you can think of. The term “master” in a masterclass pertains to the expert usually leading the session; in this case, the expert is you. Of course, an expert has to be busy with their craft, so you can leave the writing of all promotional material to the Master Class Wizard. Cost If Funnel Scripts
Even segments of the content can be written by the Master Class Wizard, so you can truly focus on your skills as a “master” instead of explaining how you are one.
The Podcast and Facebook Live Wizard
Now podcasting has been around for years, but its popularity is only just climbing. Any good podcast episode will need a good script, something natural enough to feel like a good discussion amongst peers yet organized enough to deliver information and the episode’s theme. Live broadcasts, such as those on Facebook, are similar in that hosts and guests discuss topics of relative importance but keep things casual.
You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. You now have a fully functional interview script in hand.
How Much Does Funnel Scripts Cost?
There are a lot more features than you can use, but this comes with a cost for the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Cost If Funnel Scripts
The most difficult part of outsourcing copies is deciding how to price them. Will you work off a word-count cost method? Or will you make a blanket payment for a variable number of copies? What happens if you need edits done? Will you package it into the original payment, or will you have to set up new ones? The price of hiring a copywriter can vary depending on your negotiation skills and what they charge.
Funnel Scripts charges a single fee of $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.
Funnel Scripts definitely has many possible benefits based on the sheer amount of copy functions it can manage. These scripts can be easily generated, edited, and published whenever you want. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Cost If Funnel Scripts
It all depends on whether you are able to afford the invaluable services. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
It’s not all automatic. You’ll need to make sure that the generated scripts are without error. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes, the inputs provided can be finicky to pump out into a generated script.
Funnel Scripts may be the right choice for you if your business is constantly in need of copies for different marketing purposes and your outsourcing costs have begun to mount up. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. In any case, Funnel Scripts remains to be an excellent copy-generating program for those who need it.
Frequently Asked Questions Cost If Funnel Scripts
Who Started Funnel Scripts?
Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes that multitasking can be eliminated and writer’s block can be overcome by using “plug-and-play” formulas. This makes it easier to get leads and create more effective copy.
Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.
Are Automatic Scripts Worth It?
Automated scripts are only as good as your inputs and editing. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.
Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.