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A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. An editorial can punch up whatever service you’re doing and bring it to a new audience ready to snap up the next big thing in your field.

Who are you going to go to with all of this work to be done? A good writer. These days, it is hard to find good writers. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.

Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. After all that, we’ll give our opinion on whether FunnelScripts is worth the cost of an outsourced writer.

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Before you continue, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Funnel Scripts: An Introduction Download Funnel Scripts

Funnel Scripts is what is known now as a SaaS or Software as a Service. Funnel Scripts comes with a license that allows you to use the software’s functions and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.

You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. You’ll be set up with their proprietary script software wizards to guide you in creating the kind of script you need. These are the following:

  • The Perfect Webinar Wizard
  • The Easy Survey Wizard
  • The Easy Video Sales Letter Wizard
  • The Star Story Solution Wizard
  • The Master Class Webinar Wizard
  • The Podcast and Facebook Live Wizard

These wizards will allow you to create many different styles of copy. This is particularly useful if you manage multiple products. Your script can be used to send a similar message, but with slightly different content. These wizards are installed on your computer for easy access offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.

Each template also comes with its own fillable forms for ease of use, as well as handy training videos so that you can adequately manage and work each wizard to its best capability. You can even opt to join into their live training that occurs every thirty days so you can see how Funnel Scripts has consistently improved itself over time.

Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. You can get pre-written sales materials mixed with some user-generated content. You basically bring all the best bits of sales pitching and custom fit it to whatever you’re selling. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.

How Does Funnel Scripts Work?

You can start using Funnel Scripts through two methods, their online platform or their specific wizards available. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.

Funnel Scripts generates copies without having to do a lot of work. The process for entering your content remains the same from script-to-script.

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Generating Scripts

Step 1: You’ll need to fill out the questions on the chosen script form. This will depend on which script you choose. It can include the types of products that you are selling, their benefits, the problem you’re trying to solve and any other marketing guidelines that could help you shape your copy.

Step 2: Start generating your copy by clicking the “Build” button. There are many formats that you can choose from, so you should pick the one that works best for your product.

Step 3: Make light edits and publish. It’s that easy to start generating your own copy with Funnel Scripts. Each copy will include a headline that can be used for cold, warm or hot leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)

The copy that will be best suited for your customer will get the best chances for interaction. For example, suppose your customer has already been hit with many materials and is close to converting. You can convert them with a “Warm”, or “Hot” lead to increase their chances of purchasing your product.

Additional Script Features

Funnel Scripts offers more than just the ability to generate scripts and choose which one you like best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.

You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many scripts as you want in the Clips bin. When you are ready, click download to get all of the scripts that you have saved into one zip file.

With just a few clicks, you can save and share your scripts to your business partners or collaborators. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.

The Wizards

We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Here’s a quick rundown of the different software wizards found within Funnel Scripts

The Perfect Webinar Wizard

The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.

Like any Funnel Scripts wizard the quality of the generated copy is dependent on the information you provide.

The Easy Survey Wizard

With any business, customer feedback is key to making the proper adjustments to your service and/or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.

The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. The Easy Survey Wizard will generate additional questions based on your answers to these questions.

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The Easy Video Sales Letter Wizard

A video sales letter (or VSL) is essential in today’s video-oriented world. It will help you pitch your product in a clear and creative manner.

The Easy VSL Wizard is easy to use. Simply fill out some questions and the wizard will generate two versions of your script. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The “Great Big Promise” is based on VSL benefits and claims. You can choose any one of them and either read it live or record a presentation with custom narration.

The Star Story Solution Wizard

Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.

A compelling story can motivate, inspire, and push people to action. A good script is essential if you want customers to take action. Funnel Scripts wizard can help you create your personal sales story. This will take a little longer to fill up, but once you do, you’ll have your own sales story to wow your consumers.

The Master Class Webinar Wizard

A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. Of course, an expert has to be busy with their craft, so you can leave the writing of all promotional material to the Master Class Wizard. Download Funnel Scripts

The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.

The Podcast and Facebook Live Wizard

Now podcasting has been around for years, but its popularity is only just climbing. Any good podcast episode will need a good script, something natural enough to feel like a good discussion amongst peers yet organized enough to deliver information and the episode’s theme. Live broadcasts, such as those on Facebook, are similar in that hosts and guests discuss topics of relative importance but keep things casual.

You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. You now have a fully functional interview script in hand.

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How Much Does Funnel Scripts Cost?

Of course, with a lot of these features comes the cost of using the software itself. While Funnel Scripts isn’t necessarily free, you may get a clearer picture of the exact cost of use when you compare it to the cost of hiring a copywriter. Download Funnel Scripts

The tricky part with outsourcing copies starts with deciding the mode of pricing. Will you work off a word-count cost method? Or will you make a blanket payment for a variable number of copies? What happens if there are any edits? Will you package it into the original payment, or will you have to set up new ones? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.

With Funnel Scripts, you pay one fee: $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.

Our Thoughts

Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts can be easily generated, edited, and published whenever you want. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Download Funnel Scripts

It all depends on whether you are able to afford the invaluable services. The basic cost of the Funnel Scripts license is already at $797, a significant investment for small businesses that aren’t even sure they need the complexities and advanced functions that Funnel Scripts provides. You may also need to pay an additional $2,000 for every six months, or $3,000 if purchasing a 12-month subscription package. This is to be able to access Funnel Builder Secrets functions and other training programs that will help you make better use of Funnel Scripts.

Plus, it isn’t all automatic. It is important to ensure that generated scripts are error-free. Software that generates something will have its problems. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.

For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.

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Frequently Asked Questions Download Funnel Scripts

Who Started Funnel Scripts?

Russel Brunson and Jim Edwards started Funnel Scripts. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.

Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.

Are Automatic Scripts Worth It?

Automated scripts are only as good as your inputs and editing. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.

Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.

On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.

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