A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.
What do you need to have all this work? A capable writer. These days, it is hard to find good writers. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.
Funnel Scripts is a SaaS platform for copy-generating. It can turn your need to hire a copywriter into a program that generates your copy scripts in just a few mouse clicks. There are many script templates for various platforms like Amazon, Facebook, and other sites. All you have to do is enter your terms and adjust your metrics. You can find yourself with a bonafide written copy that does away with the need to hire an outside writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. After all that, we’ll give our opinion on whether FunnelScripts is worth the cost of an outsourced writer.
Before you continue, you may want to check out this video by Freedom Bound Business on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Funnel Scripts: An Introduction Email Sales Funnel Scripts
Funnel Scripts is what is known now as a SaaS or Software as a Service. Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.
You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. Their script software wizards will assist you in creating the script that you require. These are the following:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
All these wizards can help create a variety of different copy styles for you. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards can be installed on your computer so you can access them offline. Still, they are also available on their online Funnel Scripts dashboard just in case you need to work while on the move.
Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.
How Does Funnel Scripts Work?
You can start using Funnel Scripts through two methods, their online platform or their specific wizards available. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.
Funnel Scripts generates copies without having to do a lot of work. The process for entering your content remains the same from script-to-script.
Step 1: You’ll need to fill out the questions on the chosen script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.
Step 2: Start generating your copy by clicking the “Build” button. There are many formats that you can choose from, so you should pick the one that works best for your product.
Step 3: Apply light editing and then publish. Funnel scripts makes it easy to create your own copy. Each copy will have a headline that is suited for hot, warm, or cold leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)
The copy that will be best suited for your customer will get the best chances for interaction. For example, suppose your customer has already been hit with many materials and is close to converting. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.
Additional Script Features
Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many scripts as you want in the Clips bin. When you are ready, click download to get all of the scripts that you have saved into one zip file.
You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.
We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard is tailor-fit to a specific scenario, so you’ll want to see what kind of story you’re looking to share before picking the wizard for you. Here’s a quick rundown of the different software wizards found within Funnel Scripts
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard can help you not only prepare a copy for your webinar but also generate any promotional and follow-up emails to keep the buzz going about your event.
As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.
The Easy Survey Wizard
Customer feedback is essential for any business to make the right adjustments to their service or product. But going about manually collecting all these different praises and complaints can be a headache for business owners without a lot of manpower to spare.
The Easy Survey Wizard comes in handy by generating a clean and relevant survey that can help you get the most out of your customer’s feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. Based on your responses to these questions, the Easy Survey Wizard will even generate additional questions for you to add or replace on the drafted survey.
The Easy Video Sales Letter Wizard
In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.
With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The “Great Big Promise” is based on VSL benefits and claims. Once you choose one, you can read them live or record a presentation with your own custom narration.
The Star Story Solution Wizard
Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.
A good story can inspire, motivate, and move audiences to take action. If you want your customers to take action, you’ll definitely need a good script. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.
The Master Class Webinar Wizard
A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. Of course, an expert has to be busy with their craft, so you can leave the writing of all promotional material to the Master Class Wizard. Email Sales Funnel Scripts
The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.
The Podcast and Facebook Live Wizard
Now podcasting has been around for years, but its popularity is only just climbing. Any good podcast episode will need a good script, something natural enough to feel like a good discussion amongst peers yet organized enough to deliver information and the episode’s theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.
You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. Once you’re done, you will have a complete interview script.
How Much Does Funnel Scripts Cost?
There are a lot more features than you can use, but this comes with a cost for the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Email Sales Funnel Scripts
The tricky part with outsourcing copies starts with deciding the mode of pricing. Will you work off a word-count cost method? Or will you make a blanket payment for a variable number of copies? What happens if there are any edits? Will you package it into the original payment, or will you have to set up new ones? The price of hiring a copywriter can vary depending on your negotiation skills and what they charge.
With Funnel Scripts, you pay one fee: $797. It is not a small price to pay, and it will depend entirely on your need for an excellent copy to deem this investment worth it. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.
Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts can be easily generated, edited, and published whenever you want. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Email Sales Funnel Scripts
Though it may depend if you can start to afford something invaluable in the first place. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
Plus, it isn’t all automatic. It is important to ensure that generated scripts are error-free. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.
For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. In any case, Funnel Scripts remains to be an excellent copy-generating program for those who need it.
Frequently Asked Questions Email Sales Funnel Scripts
Who Started Funnel Scripts?
Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.
Russel Brunson, the other half of Funnel Scripts (as well as ClickFunnels), provides the expertise to the “Funnel” side of the customer journey. He is a marketing specialist and focuses on strategies for sales funnels. His expertise is shared with many million-plus aspiring million entrepreneurs.
Are Automatic Scripts Worth It?
Automatic scripts will only be as good as the inputs and editing you will do on it after. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.
Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.