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A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.

Who are you going to go to with all of this work to be done? A capable writer. These days, it is hard to find good writers. Though many writers are looking to write simple things for freelance work, you sometimes need that personal and curated touch for your brand that is difficult to manage with someone just looking at your product or service as just another job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.

Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. There are many script templates for various platforms like Amazon, Facebook, and other sites. All you have to do is enter your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.

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Before you go on, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Funnel Scripts: An Introduction Funnel Scripts Banners

Funnel Scripts can also be called a Software as a Service (SaaS). Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.

You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. You’ll be set up with their proprietary script software wizards to guide you in creating the kind of script you need. These are the following:

  • The Perfect Webinar Wizard
  • The Easy Survey Wizard
  • The Easy Video Sales Letter Wizard
  • The Star Story Solution Wizard
  • The Master Class Webinar Wizard
  • The Podcast and Facebook Live Wizard

These wizards will allow you to create many different styles of copy. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards can be installed on your computer so you can access them offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.

Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can even opt to join into their live training that occurs every thirty days so you can see how Funnel Scripts has consistently improved itself over time.

Essentially, Funnel Scripts aims to remove the need for outsourced copywriters through its use of proprietary software in generating custom copies for sales and marketing needs. You can get pre-written sales materials mixed with some user-generated content. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts wants to bring its solution forward to small to medium-sized businesses which may not have the resources to go around and hire additional copywriters every time they have a new execution to do.

How Does Funnel Scripts Work?

Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.

Despite having a ton to work with, Funnel Scripts keeps generating copies reasonably straightforward. The process for entering your content remains the same from script-to-script.

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Generating Scripts

Step 1: You’ll need to fill out the questions on the chosen script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.

Step 2: Click the “Build” button to begin creating your copy. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.

Step 3: Make light edits and publish. Funnel scripts makes it easy to create your own copy. Each copy will have a headline that is suited for hot, warm, or cold leads. The one you’ll choose will depend entirely on where your target consumer is on their customer funnel (hence the term “funnel” in Funnel Scripts).

The copy that will be best suited for your customer will get the best chances for interaction. For example, suppose your customer has already been hit with many materials and is close to converting. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.

Additional Script Features

Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. You’ll have the option to save a cold lead copy even if your customer isn’t a cold lead right now.

You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many scripts as you want in the Clips bin. When you are ready, click download to get all of the scripts that you have saved into one zip file.

With just a few clicks, you can save and share your scripts to your business partners or collaborators. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.

The Wizards

We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard is tailor-fit to a specific scenario, so you’ll want to see what kind of story you’re looking to share before picking the wizard for you. Below is a brief overview of the software wizards available within Funnel Scripts.

The Perfect Webinar Wizard

The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.

Like any Funnel Scripts wizard the quality of the generated copy is dependent on the information you provide.

The Easy Survey Wizard

Customer feedback is essential for any business to make the right adjustments to their service or product. But going about manually collecting all these different praises and complaints can be a headache for business owners without a lot of manpower to spare.

The Easy Survey Wizard comes in handy by generating a clean and relevant survey that can help you get the most out of your customer’s feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. Based on your responses to these questions, the Easy Survey Wizard will even generate additional questions for you to add or replace on the drafted survey.

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The Easy Video Sales Letter Wizard

In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.

With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The “Problem, Agitate, and Solve” VSL is the first. This VSL solves problems. The second is the “Great Big Promise,” based on the claims and benefit VSL format. You can choose any one of them and either read it live or record a presentation with custom narration.

The Star Story Solution Wizard

Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.

A good story can inspire, motivate, and move audiences to take action. If you want your customers to take action, you’ll definitely need a good script. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. This will take a little longer to fill up, but once you do, you’ll have your own sales story to wow your consumers.

The Master Class Webinar Wizard

A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. You can let the Master Class Wizard handle all the promotional material because an expert must be working. Funnel Scripts Banners

The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.

The Podcast and Facebook Live Wizard

Now podcasting has been around for years, but its popularity is only just climbing. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.

Skip all the boring interview question brainstorming by picking the kind of questions you’ll want to ask during the recording session and click generate on the wizard. You now have a fully functional interview script in hand.

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How Much Does Funnel Scripts Cost?

Of course, with a lot of these features comes the cost of using the software itself. While Funnel Scripts isn’t necessarily free, you may get a clearer picture of the exact cost of use when you compare it to the cost of hiring a copywriter. Funnel Scripts Banners

The tricky part with outsourcing copies starts with deciding the mode of pricing. Will you work off a word-count cost method? Or will you make a blanket payment for a variable number of copies? What happens if you need edits done? Will you package it into the original payment, or will you have to set up new ones? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.

Funnel Scripts charges a single fee of $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.

Our Thoughts

Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts are easy to generate, edit, and publish whenever you need. This tool can adapt and shift to meet specific marketing needs in today’s fast-paced business world. Funnel Scripts Banners

It all depends on whether you are able to afford the invaluable services. The basic cost of the Funnel Scripts license is already at $797, a significant investment for small businesses that aren’t even sure they need the complexities and advanced functions that Funnel Scripts provides. You may also need to pay an additional $2,000 for every six months, or $3,000 if purchasing a 12-month subscription package. This is to be able to access Funnel Builder Secrets functions and other training programs that will help you make better use of Funnel Scripts.

It’s not all automatic. You’ll need to make sure that the generated scripts are without error. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes, the inputs provided can be finicky to pump out into a generated script.

For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.

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Frequently Asked Questions Funnel Scripts Banners

Who Started Funnel Scripts?

Russel Brunson and Jim Edwards started Funnel Scripts. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.

Russel Brunson, the other half of Funnel Scripts (as well as ClickFunnels), provides the expertise to the “Funnel” side of the customer journey. He is a marketing specialist and focuses on strategies for sales funnels. He shares his expertise with several million upcoming entrepreneurs.

Are Automatic Scripts Worth It?

Automatic scripts will only be as good as the inputs and editing you will do on it after. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.

Automatic scripts also primarily work on the mixing and matching templates, so if you’re expecting something completely original in tone and depth of writing, automatic scripts may not be the thing for you.

On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.

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