A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. An editorial can punch up whatever service you’re doing and bring it to a new audience ready to snap up the next big thing in your field.
What do you need to have all this work? A good writer. Good writers these days are hard to come by. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing is a time-consuming thing, too, and when you’re looking to get your product out the door, sometimes time is not a resource you have on your side.
Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. There are many script templates for various platforms like Amazon, Facebook, and other sites. All you have to do is enter your terms and adjust your metrics. You can find yourself with a bonafide written copy that does away with the need to hire an outside writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. After all that, we’ll give our opinion on whether FunnelScripts is worth the cost of an outsourced writer.
Before you go on, you may want to check out this video by Freedom Bound Business on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of Funnel Scripts.
Funnel Scripts: An Introduction Funnel Scripts Description
Funnel Scripts is what is known now as a SaaS or Software as a Service. Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. In this case, what Funnel Scripts do is generate automatic copies for your product or service based on your target market, user needs, challenges, and other metrics you need to follow for a good copy.
You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. Their script software wizards will assist you in creating the script that you require. These are the following:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
These wizards will allow you to create many different styles of copy. This is especially useful if you manage several other products. You just need your script to say a similar message with slight differences in content. These wizards can be installed on your computer so you can access them offline. Still, they are also available on their online Funnel Scripts dashboard just in case you need to work while on the move.
Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can even opt to join into their live training that occurs every thirty days so you can see how Funnel Scripts has consistently improved itself over time.
Essentially, Funnel Scripts aims to remove the need for outsourced copywriters through its use of proprietary software in generating custom copies for sales and marketing needs. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. You basically bring all the best bits of sales pitching and custom fit it to whatever you’re selling. Funnel Scripts wants to bring its solution forward to small to medium-sized businesses which may not have the resources to go around and hire additional copywriters every time they have a new execution to do.
How Does Funnel Scripts Work?
Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. You can create different types of copy with each script or wizard, so it is important to choose the one that best suits your needs.
Despite having a ton to work with, Funnel Scripts keeps generating copies reasonably straightforward. The method to start inputting your content essentially stays the same from script to script.
Step 1: You’ll need to fill out the questions on the chosen script form. This will depend on which script you choose. It can include the types of products that you are selling, their benefits, the problem you’re trying to solve and any other marketing guidelines that could help you shape your copy.
Step 2: Start generating your copy by clicking the “Build” button. There are many formats that you can choose from, so you should pick the one that works best for your product.
Step 3: Make light edits and publish. It’s that easy to start generating your own copy with Funnel Scripts. Each copy will include a headline that can be used for cold, warm or hot leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)
You will have the most efficient interaction with your customer if you use the copy that is most appropriate. For example, suppose your customer has already been hit with many materials and is close to converting. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.
Additional Script Features
Funnel Scripts offers more than just the ability to generate scripts and choose which one you like best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.
With just a few clicks, you can save and share your scripts to your business partners or collaborators. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.
We have discussed the many wizards that you can use on your computer to create copy. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Below is a brief overview of the software wizards available within Funnel Scripts.
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.
As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.
The Easy Survey Wizard
Customer feedback is essential for any business to make the right adjustments to their service or product. But going about manually collecting all these different praises and complaints can be a headache for business owners without a lot of manpower to spare.
The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. You’ll be asked 13 different questions that can range from the product you need to be surveyed, the target audience, and even keyword choices. Based on your responses to these questions, the Easy Survey Wizard will even generate additional questions for you to add or replace on the drafted survey.
The Easy Video Sales Letter Wizard
In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.
With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The “Problem, Agitate, and Solve” VSL is the first. This VSL solves problems. The “Great Big Promise” is based on VSL benefits and claims. Once you choose one, you can read them live or record a presentation with your own custom narration.
The Star Story Solution Wizard
Everybody wants to hear a good story. This is especially true if you are trying to sell something.
A compelling story can motivate, inspire, and push people to action. A good script is essential if you want customers to take action. Funnel Scripts wizard can help you create your personal sales story. This will take a little longer to fill up, but once you do, you’ll have your own sales story to wow your consumers.
The Master Class Webinar Wizard
The “masterclass” is a new type of content that is often sold online. It’s a video series of short lessons on any topic you can think of. The term “master” in a masterclass pertains to the expert usually leading the session; in this case, the expert is you. You can let the Master Class Wizard handle all the promotional material because an expert must be working. Funnel Scripts Description
Even segments of the content can be written by the Master Class Wizard, so you can truly focus on your skills as a “master” instead of explaining how you are one.
The Podcast and Facebook Live Wizard
Podcasting is a popular medium that has existed for many years. However, its popularity is just beginning to grow. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.
Skip all the boring interview question brainstorming by picking the kind of questions you’ll want to ask during the recording session and click generate on the wizard. Once you’re done, you will have a complete interview script.
How Much Does Funnel Scripts Cost?
Of course, with a lot of these features comes the cost of using the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Funnel Scripts Description
The most difficult part of outsourcing copies is deciding how to price them. Is it possible to work with a cost per word method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if there are any edits? Will you package it into the original payment, or will you have to set up new ones? The price of hiring a copywriter can vary depending on your negotiation skills and what they charge.
With Funnel Scripts, you pay one fee: $797. It is not a small price to pay, and it will depend entirely on your need for an excellent copy to deem this investment worth it. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.
Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts can be easily generated, edited, and published whenever you want. This tool can adapt and shift to meet specific marketing needs in today’s fast-paced business world. Funnel Scripts Description
It all depends on whether you are able to afford the invaluable services. The basic cost of the Funnel Scripts license is already at $797, a significant investment for small businesses that aren’t even sure they need the complexities and advanced functions that Funnel Scripts provides. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
It’s not all automatic. It is important to ensure that generated scripts are error-free. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.
Funnel Scripts may be the right choice for you if your business is constantly in need of copies for different marketing purposes and your outsourcing costs have begun to mount up. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. In any case, Funnel Scripts remains to be an excellent copy-generating program for those who need it.
Frequently Asked Questions Funnel Scripts Description
Who Started Funnel Scripts?
Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.
Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.
Are Automatic Scripts Worth It?
Automated scripts are only as good as your inputs and editing. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.
Automatic scripts also primarily work on the mixing and matching templates, so if you’re expecting something completely original in tone and depth of writing, automatic scripts may not be the thing for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.