A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. An editorial can punch up whatever service you’re doing and bring it to a new audience ready to snap up the next big thing in your field.
What do you need to have all this work? A good writer. These days, it is hard to find good writers. Though many writers are looking to write simple things for freelance work, you sometimes need that personal and curated touch for your brand that is difficult to manage with someone just looking at your product or service as just another job. Writing is a time-consuming thing, too, and when you’re looking to get your product out the door, sometimes time is not a resource you have on your side.
Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. You can find yourself with a bonafide written copy that does away with the need to hire an outside writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. After all that, we’ll give our opinion on whether FunnelScripts is worth the cost of an outsourced writer.
Before you go on, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of Funnel Scripts.
Funnel Scripts: An Introduction Funnel Scripts Jeff Walker
Funnel Scripts is what is known now as a SaaS or Software as a Service. Funnel Scripts comes with a license that allows you to use the software’s functions and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.
A funnel scripts package gets you a large variety of possible copy templates to choose from, including platform-specific copies for Facebook and scripts for sales, video, webinars, and other formats that require a good and engaging copy. Their script software wizards will assist you in creating the script that you require. These are the key features:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
All these wizards can help create a variety of different copy styles for you. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards can be installed on your computer so you can access them offline. Still, they are also available on their online Funnel Scripts dashboard just in case you need to work while on the move.
Each template also comes with its own fillable forms for ease of use, as well as handy training videos so that you can adequately manage and work each wizard to its best capability. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.
How Does Funnel Scripts Work?
You can start using Funnel Scripts through two methods, their online platform or their specific wizards available. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.
Funnel Scripts generates copies without having to do a lot of work. The process for entering your content remains the same from script-to-script.
Step 1: Fill out the questions in the script form. This will depend on which script you choose. It can include the types of products that you are selling, their benefits, the problem you’re trying to solve and any other marketing guidelines that could help you shape your copy.
Step 2: Start generating your copy by clicking the “Build” button. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.
Step 3: Apply light editing and then publish. It’s that easy to start generating your own copy with Funnel Scripts. Each copy will include a headline that can be used for cold, warm or hot leads. The one you’ll choose will depend entirely on where your target consumer is on their customer funnel (hence the term “funnel” in Funnel Scripts).
You will have the most efficient interaction with your customer if you use the copy that is most appropriate. Let’s say your customer is already familiar with many types of materials and is ready to convert. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.
Additional Script Features
Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. You’ll have the option to save a cold lead copy even if your customer isn’t a cold lead right now.
You can save your favorite copies in the “Clips” tab, otherwise known as “Clips Bin,” of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.
You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.
We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard is tailor-fit to a specific scenario, so you’ll want to see what kind of story you’re looking to share before picking the wizard for you. Below is a brief overview of the software wizards available within Funnel Scripts.
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.
As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.
The Easy Survey Wizard
With any business, customer feedback is key to making the proper adjustments to your service and/or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.
The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. You’ll be asked 13 different questions that can range from the product you need to be surveyed, the target audience, and even keyword choices. The Easy Survey Wizard will generate additional questions based on your answers to these questions.
The Easy Video Sales Letter Wizard
In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.
With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The “Great Big Promise” is based on VSL benefits and claims. You can choose any one of them and either read it live or record a presentation with custom narration.
The Star Story Solution Wizard
Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.
A good story can inspire, motivate, and move audiences to take action. A good script is essential if you want customers to take action. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. This will take a little longer to fill up, but once you do, you’ll have your own sales story to wow your consumers.
The Master Class Webinar Wizard
The “masterclass” is a new type of content that is often sold online. It’s a video series of short lessons on any topic you can think of. The term “master” in a masterclass pertains to the expert usually leading the session; in this case, the expert is you. Of course, an expert has to be busy with their craft, so you can leave the writing of all promotional material to the Master Class Wizard. Funnel Scripts Jeff Walker
The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.
The Podcast and Facebook Live Wizard
Podcasting is a popular medium that has existed for many years. However, its popularity is just beginning to grow. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.
Skip all the boring interview question brainstorming by picking the kind of questions you’ll want to ask during the recording session and click generate on the wizard. Once you’re done, you will have a complete interview script.
How Much Does Funnel Scripts Cost?
There are a lot more features than you can use, but this comes with a cost for the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Funnel Scripts Jeff Walker
The tricky part with outsourcing copies starts with deciding the mode of pricing. Will you work off a word-count cost method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if you need edits done? Will you package it into the original payment, or will you have to set up new ones? The price of hiring a copywriter can vary depending on your negotiation skills and what they charge.
Funnel Scripts charges a single fee of $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.
Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts can be easily generated, edited, and published whenever you want. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Funnel Scripts Jeff Walker
It all depends on whether you are able to afford the invaluable services. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
It’s not all automatic. You’ll need to make sure that the generated scripts are without error. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.
Funnel Scripts may be the right choice for you if your business is constantly in need of copies for different marketing purposes and your outsourcing costs have begun to mount up. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. In any case, Funnel Scripts remains to be an excellent copy-generating program for those who need it.
Frequently Asked Questions Funnel Scripts Jeff Walker
Who Started Funnel Scripts?
Russel Brunson and Jim Edwards started Funnel Scripts. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes that multitasking can be eliminated and writer’s block can be overcome by using “plug-and-play” formulas. This makes it easier to get leads and create more effective copy.
Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist and focuses on strategies for sales funnels. He shares his expertise with several million upcoming entrepreneurs.
Are Automatic Scripts Worth It?
Automatic scripts will only be as good as the inputs and editing you will do on it after. After you have considered the pros and cons of software like Funnel Scripts, you can decide if an automated script program is worth your time.
Automatic scripts also primarily work on the mixing and matching templates, so if you’re expecting something completely original in tone and depth of writing, automatic scripts may not be the thing for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.