A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.
Who are you going to go to with all of this work to be done? A capable writer. These days, it is hard to find good writers. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing is a time-consuming thing, too, and when you’re looking to get your product out the door, sometimes time is not a resource you have on your side.
Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. After all that, we’ll give our opinion on whether FunnelScripts is worth the cost of an outsourced writer.
Before you continue, you may want to check out this video by Freedom Bound Business on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of Funnel Scripts.
Funnel Scripts: An Introduction Funnel Scripts Member Login
Funnel Scripts is what is known now as a SaaS or Software as a Service. Funnel Scripts comes with a license that allows you to use the software’s functions and capabilities. In this case, what Funnel Scripts do is generate automatic copies for your product or service based on your target market, user needs, challenges, and other metrics you need to follow for a good copy.
You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. You’ll be set up with their proprietary script software wizards to guide you in creating the kind of script you need. These are the following:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
These wizards will allow you to create many different styles of copy. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards are installed on your computer for easy access offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.
Each template also comes with its own fillable forms for ease of use, as well as handy training videos so that you can adequately manage and work each wizard to its best capability. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Essentially, Funnel Scripts aims to remove the need for outsourced copywriters through its use of proprietary software in generating custom copies for sales and marketing needs. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. You basically bring all the best bits of sales pitching and custom fit it to whatever you’re selling. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.
How Does Funnel Scripts Work?
Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.
Despite having a ton to work with, Funnel Scripts keeps generating copies reasonably straightforward. The method to start inputting your content essentially stays the same from script to script.
Step 1: Fill out the questions in the script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.
Step 2: Click the “Build” button to begin creating your copy. There are many formats that you can choose from, so you should pick the one that works best for your product.
Step 3: Apply light editing and then publish. It’s that easy to start generating your own copy with Funnel Scripts. Each copy will have a headline that is suited for hot, warm, or cold leads. The one you’ll choose will depend entirely on where your target consumer is on their customer funnel (hence the term “funnel” in Funnel Scripts).
The copy that will be best suited for your customer will get the best chances for interaction. For example, suppose your customer has already been hit with many materials and is close to converting. You can convert them with a “Warm”, or “Hot” lead to increase their chances of purchasing your product.
Additional Script Features
Funnel Scripts offers more than just the ability to generate scripts and choose which one you like best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorite copies in the “Clips” tab, otherwise known as “Clips Bin,” of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.
You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.
We have discussed the many wizards that you can use on your computer to create copy. Each wizard is tailor-fit to a specific scenario, so you’ll want to see what kind of story you’re looking to share before picking the wizard for you. Here’s a quick rundown of the different software wizards found within Funnel Scripts
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. We know how difficult it must be to be in an entirely virtual conference call, but it must be doubly hard to do so as the event’s main speaker. The Perfect Webinar Script Wizard can help you not only prepare a copy for your webinar but also generate any promotional and follow-up emails to keep the buzz going about your event.
Like any Funnel Scripts wizard the quality of the generated copy is dependent on the information you provide.
The Easy Survey Wizard
Customer feedback is essential for any business to make the right adjustments to their service or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.
The Easy Survey Wizard comes in handy by generating a clean and relevant survey that can help you get the most out of your customer’s feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. The Easy Survey Wizard will generate additional questions based on your answers to these questions.
The Easy Video Sales Letter Wizard
A video sales letter (or VSL) is essential in today’s video-oriented world. It will help you pitch your product in a clear and creative manner.
The Easy VSL Wizard is easy to use. Simply fill out some questions and the wizard will generate two versions of your script. The “Problem, Agitate, and Solve” VSL is the first. This VSL solves problems. The second is the “Great Big Promise,” based on the claims and benefit VSL format. Once you choose one, you can read them live or record a presentation with your own custom narration.
The Star Story Solution Wizard
Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.
A compelling story can motivate, inspire, and push people to action. If you want your customers to take action, you’ll definitely need a good script. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.
The Master Class Webinar Wizard
A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. You can let the Master Class Wizard handle all the promotional material because an expert must be working. Funnel Scripts Member Login
The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.
The Podcast and Facebook Live Wizard
Podcasting is a popular medium that has existed for many years. However, its popularity is just beginning to grow. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. Live broadcasts, such as those on Facebook, are similar in that hosts and guests discuss topics of relative importance but keep things casual.
You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. Once you’re done, you will have a complete interview script.
How Much Does Funnel Scripts Cost?
There are a lot more features than you can use, but this comes with a cost for the software itself. While Funnel Scripts isn’t necessarily free, you may get a clearer picture of the exact cost of use when you compare it to the cost of hiring a copywriter. Funnel Scripts Member Login
The most difficult part of outsourcing copies is deciding how to price them. Will you work off a word-count cost method? Or will you make a blanket payment for a variable number of copies? What happens if you need edits done? Will you package it into the original payment, or will you have to set up new ones? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.
Funnel Scripts charges a single fee of $797. It is not a small price to pay, and it will depend entirely on your need for an excellent copy to deem this investment worth it. But once you do pay that fee, you get all the bells and whistles that Funnels Scripts has, possibly more depending on the updates provided by the Funnel Scripts team.
Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts are easy to generate, edit, and publish whenever you need. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Funnel Scripts Member Login
It all depends on whether you are able to afford the invaluable services. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. You may also need to pay an additional $2,000 for every six months, or $3,000 if purchasing a 12-month subscription package. This is to be able to access Funnel Builder Secrets functions and other training programs that will help you make better use of Funnel Scripts.
It’s not all automatic. You’ll need to make sure that the generated scripts are without error. Software that generates something will have its problems. It all depends on the inputs you give. Sometimes, the inputs provided can be finicky to pump out into a generated script.
For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.
Frequently Asked Questions Funnel Scripts Member Login
Who Started Funnel Scripts?
Russel Brunson and Jim Edwards started Funnel Scripts. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.
Russel Brunson, the other half of Funnel Scripts (as well as ClickFunnels), provides the expertise to the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. His expertise is shared with many million-plus aspiring million entrepreneurs.
Are Automatic Scripts Worth It?
Automatic scripts will only be as good as the inputs and editing you will do on it after. After you have considered the pros and cons of software like Funnel Scripts, you can decide if an automated script program is worth your time.
Automatic scripts also primarily work on the mixing and matching templates, so if you’re expecting something completely original in tone and depth of writing, automatic scripts may not be the thing for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.