A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. An editorial can punch up whatever service you’re doing and bring it to a new audience ready to snap up the next big thing in your field.
What do you need to have all this work? A capable writer. Good writers these days are hard to come by. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.
Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.
Before you go on, you may want to check out this video by Freedom Bound Business on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of Funnel Scripts.
Funnel Scripts: An Introduction Funnel Scripts & Perfect Webinar Wizard Review
Funnel Scripts can also be called a Software as a Service (SaaS). Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. In this case, what Funnel Scripts do is generate automatic copies for your product or service based on your target market, user needs, challenges, and other metrics you need to follow for a good copy.
You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. You’ll be set up with their proprietary script software wizards to guide you in creating the kind of script you need. These are the following:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
All these wizards can help create a variety of different copy styles for you. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards are installed on your computer for easy access offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.
Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.
How Does Funnel Scripts Work?
You can start using Funnel Scripts through two methods, their online platform or their specific wizards available. You can create different types of copy with each script or wizard, so it is important to choose the one that best suits your needs.
Funnel Scripts generates copies without having to do a lot of work. The process for entering your content remains the same from script-to-script.
Step 1: You’ll need to fill out the questions on the chosen script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.
Step 2: Start generating your copy by clicking the “Build” button. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.
Step 3: Apply light editing and then publish. Funnel scripts makes it easy to create your own copy. Each copy will include a headline that can be used for cold, warm or hot leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)
You will have the most efficient interaction with your customer if you use the copy that is most appropriate. For example, suppose your customer has already been hit with many materials and is close to converting. You can convert them with a “Warm”, or “Hot” lead to increase their chances of purchasing your product.
Additional Script Features
Funnel Scripts offers more than just the ability to generate scripts and choose which one you like best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.
With just a few clicks, you can save and share your scripts to your business partners or collaborators. You can save your products as other files by using their “Save As” function. Share a Funnel Scripts link to share a link that links to the generated copy with your business partners.
We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Below is a brief overview of the software wizards available within Funnel Scripts.
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. We know how difficult it must be to be in an entirely virtual conference call, but it must be doubly hard to do so as the event’s main speaker. The Perfect Webinar Script Wizard can help you not only prepare a copy for your webinar but also generate any promotional and follow-up emails to keep the buzz going about your event.
Like any Funnel Scripts wizard the quality of the generated copy is dependent on the information you provide.
The Easy Survey Wizard
Customer feedback is essential for any business to make the right adjustments to their service or product. But going about manually collecting all these different praises and complaints can be a headache for business owners without a lot of manpower to spare.
The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. You’ll be asked 13 different questions that can range from the product you need to be surveyed, the target audience, and even keyword choices. Based on your responses to these questions, the Easy Survey Wizard will even generate additional questions for you to add or replace on the drafted survey.
The Easy Video Sales Letter Wizard
In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.
With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The second is the “Great Big Promise,” based on the claims and benefit VSL format. Once you choose one, you can read them live or record a presentation with your own custom narration.
The Star Story Solution Wizard
Everybody wants to hear a good story. This is especially true if you are trying to sell something.
A compelling story can motivate, inspire, and push people to action. If you want your customers to take action, you’ll definitely need a good script. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.
The Master Class Webinar Wizard
The “masterclass” is a new type of content that is often sold online. It’s a video series of short lessons on any topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. Of course, an expert has to be busy with their craft, so you can leave the writing of all promotional material to the Master Class Wizard. Funnel Scripts & Perfect Webinar Wizard Review
The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.
The Podcast and Facebook Live Wizard
Now podcasting has been around for years, but its popularity is only just climbing. Any good podcast episode will need a good script, something natural enough to feel like a good discussion amongst peers yet organized enough to deliver information and the episode’s theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.
Skip all the boring interview question brainstorming by picking the kind of questions you’ll want to ask during the recording session and click generate on the wizard. Once you’re done, you will have a complete interview script.
How Much Does Funnel Scripts Cost?
There are a lot more features than you can use, but this comes with a cost for the software itself. While Funnel Scripts isn’t necessarily free, you may get a clearer picture of the exact cost of use when you compare it to the cost of hiring a copywriter. Funnel Scripts & Perfect Webinar Wizard Review
The tricky part with outsourcing copies starts with deciding the mode of pricing. Is it possible to work with a cost per word method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if there are any edits? Is it possible to package the edits into the original payment or do you need to create new payment packages? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.
Funnel Scripts charges a single fee of $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. But once you do pay that fee, you get all the bells and whistles that Funnels Scripts has, possibly more depending on the updates provided by the Funnel Scripts team.
Funnel Scripts definitely has many possible benefits based on the sheer amount of copy functions it can manage. These scripts can be easily generated, edited, and published whenever you want. This tool can adapt and shift to meet specific marketing needs in today’s fast-paced business world. Funnel Scripts & Perfect Webinar Wizard Review
Though it may depend if you can start to afford something invaluable in the first place. The basic cost of the Funnel Scripts license is already at $797, a significant investment for small businesses that aren’t even sure they need the complexities and advanced functions that Funnel Scripts provides. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
It’s not all automatic. You’ll need to make sure that the generated scripts are without error. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.
Funnel Scripts may be the right choice for you if your business is constantly in need of copies for different marketing purposes and your outsourcing costs have begun to mount up. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.
Frequently Asked Questions Funnel Scripts & Perfect Webinar Wizard Review
Who Started Funnel Scripts?
Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes that multitasking can be eliminated and writer’s block can be overcome by using “plug-and-play” formulas. This makes it easier to get leads and create more effective copy.
Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist and focuses on strategies for sales funnels. His expertise is shared with many million-plus aspiring million entrepreneurs.
Are Automatic Scripts Worth It?
Automatic scripts will only be as good as the inputs and editing you will do on it after. After you have considered the pros and cons of software like Funnel Scripts, you can decide if an automated script program is worth your time.
Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.