Funnel Scripts Russell Brunson

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A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.

Who are you going to go to with all of this work to be done? A capable writer. These days, it is hard to find good writers. Though many writers are looking to write simple things for freelance work, you sometimes need that personal and curated touch for your brand that is difficult to manage with someone just looking at your product or service as just another job. Writing is a time-consuming thing, too, and when you’re looking to get your product out the door, sometimes time is not a resource you have on your side.

Funnel Scripts is a SaaS platform for copy-generating. It can turn your need to hire a copywriter into a program that generates your copy scripts in just a few mouse clicks. There are many script templates for various platforms like Amazon, Facebook, and other sites. All you have to do is enter your terms and adjust your metrics. You can find yourself with a bonafide written copy that does away with the need to hire an outside writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.

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Before you go on, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of Funnel Scripts.

Funnel Scripts: An Introduction Funnel Scripts Russell Brunson

Funnel Scripts is what is known now as a SaaS or Software as a Service. Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.

You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. Their script software wizards will assist you in creating the script that you require. These are the following:

  • The Perfect Webinar Wizard
  • The Easy Survey Wizard
  • The Easy Video Sales Letter Wizard
  • The Star Story Solution Wizard
  • The Master Class Webinar Wizard
  • The Podcast and Facebook Live Wizard

These wizards will allow you to create many different styles of copy. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards are installed on your computer for easy access offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.

Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can even opt to join into their live training that occurs every thirty days so you can see how Funnel Scripts has consistently improved itself over time.

Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. You can get pre-written sales materials mixed with some user-generated content. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.

How Does Funnel Scripts Work?

Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.

Funnel Scripts generates copies without having to do a lot of work. The method to start inputting your content essentially stays the same from script to script.

Funnel Scripts Russell Brunson

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Generating Scripts

Step 1: You’ll need to fill out the questions on the chosen script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.

Step 2: Start generating your copy by clicking the “Build” button. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.

Step 3: Make light edits and publish. Funnel scripts makes it easy to create your own copy. Each copy will have a headline that is suited for hot, warm, or cold leads. The one you’ll choose will depend entirely on where your target consumer is on their customer funnel (hence the term “funnel” in Funnel Scripts).

The copy that will be best suited for your customer will get the best chances for interaction. Let’s say your customer is already familiar with many types of materials and is ready to convert. You can convert them with a “Warm”, or “Hot” lead to increase their chances of purchasing your product.

Additional Script Features

Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. You’ll have the option to save a cold lead copy even if your customer isn’t a cold lead right now.

You can save your favorite copies in the “Clips” tab, otherwise known as “Clips Bin,” of the Funnel Scripts platform. You can save as many scripts as you want in the Clips bin. When you are ready, click download to get all of the scripts that you have saved into one zip file.

You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.

The Wizards

We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Below is a brief overview of the software wizards available within Funnel Scripts.

The Perfect Webinar Wizard

The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.

As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.

The Easy Survey Wizard

With any business, customer feedback is key to making the proper adjustments to your service and/or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.

The Easy Survey Wizard comes in handy by generating a clean and relevant survey that can help you get the most out of your customer’s feedback. The questions you’ll be asked will include information about the product, target audience, and keyword selections. Based on your responses to these questions, the Easy Survey Wizard will even generate additional questions for you to add or replace on the drafted survey.

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The Easy Video Sales Letter Wizard

In today’s video-focused world, crafting an impactful video sales letter, or VSL, is key to getting your product pitched in a concise yet creative way.

The Easy VSL Wizard is easy to use. Simply fill out some questions and the wizard will generate two versions of your script. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The second is the “Great Big Promise,” based on the claims and benefit VSL format. You can choose any one of them and either read it live or record a presentation with custom narration.

The Star Story Solution Wizard

Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.

A good story can inspire, motivate, and move audiences to take action. If you want your customers to take action, you’ll definitely need a good script. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. This will take a little longer to fill up, but once you do, you’ll have your own sales story to wow your consumers.

The Master Class Webinar Wizard

A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. You can let the Master Class Wizard handle all the promotional material because an expert must be working. Funnel Scripts Russell Brunson

The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.

The Podcast and Facebook Live Wizard

Podcasting is a popular medium that has existed for many years. However, its popularity is just beginning to grow. Any good podcast episode will need a good script, something natural enough to feel like a good discussion amongst peers yet organized enough to deliver information and the episode’s theme. The same goes for live broadcasts like those found on Facebook, wherein hosts and their guests discuss topics of relative importance while appearing all the more casual in conversation.

Skip all the boring interview question brainstorming by picking the kind of questions you’ll want to ask during the recording session and click generate on the wizard. Once you’re done, you will have a complete interview script.

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How Much Does Funnel Scripts Cost?

There are a lot more features than you can use, but this comes with a cost for the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Funnel Scripts Russell Brunson

The tricky part with outsourcing copies starts with deciding the mode of pricing. Is it possible to work with a cost per word method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if there are any edits? Will you package it into the original payment, or will you have to set up new ones? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.

Funnel Scripts charges a single fee of $797. It is not a small price to pay, and it will depend entirely on your need for an excellent copy to deem this investment worth it. But once you do pay that fee, you get all the bells and whistles that Funnels Scripts has, possibly more depending on the updates provided by the Funnel Scripts team.

Our Thoughts

Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts are easy to generate, edit, and publish whenever you need. This tool can adapt and shift to meet specific marketing needs in today’s fast-paced business world. Funnel Scripts Russell Brunson

Though it may depend if you can start to afford something invaluable in the first place. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.

Plus, it isn’t all automatic. You’ll need to make sure that the generated scripts are without error. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.

For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.

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Frequently Asked Questions Funnel Scripts Russell Brunson

Who Started Funnel Scripts?

Russel Brunson and Jim Edwards started Funnel Scripts. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.

Russel Brunson, the other half of Funnel Scripts (as well as ClickFunnels), provides the expertise to the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.

Are Automatic Scripts Worth It?

Automatic scripts will only be as good as the inputs and editing you will do on it after. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.

Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.

On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.

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