A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.
Who are you going to go to with all of this work to be done? A good writer. Good writers these days are hard to come by. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.
Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.
Before you continue, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of Funnel Scripts.
Funnel Scripts: An Introduction Funnel Scripts Sales Page
Funnel Scripts can also be called a Software as a Service (SaaS). Being a SaaS product, what you get with Funnel Scripts is a license to use the software for its function and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.
A funnel scripts package gets you a large variety of possible copy templates to choose from, including platform-specific copies for Facebook and scripts for sales, video, webinars, and other formats that require a good and engaging copy. You’ll be set up with their proprietary script software wizards to guide you in creating the kind of script you need. These are the key features:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
All these wizards can help create a variety of different copy styles for you. This is especially useful if you manage several other products. Your script can be used to send a similar message, but with slightly different content. These wizards are installed on your computer for easy access offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.
Each template also comes with its own fillable forms for ease of use, as well as handy training videos so that you can adequately manage and work each wizard to its best capability. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Funnel Scripts aims at eliminating the need to outsource copywriters by using proprietary software to generate custom copies for marketing and sales purposes. This comes in the form of pre-written sales material mixed with a bit of user-generated content that comes from you. You basically bring all the best bits of sales pitching and custom fit it to whatever you’re selling. Funnel Scripts wants to bring its solution forward to small to medium-sized businesses which may not have the resources to go around and hire additional copywriters every time they have a new execution to do.
How Does Funnel Scripts Work?
Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.
Funnel Scripts generates copies without having to do a lot of work. The process for entering your content remains the same from script-to-script.
Step 1: Fill out the questions in the script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.
Step 2: Start generating your copy by clicking the “Build” button. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.
Step 3: Make light edits and publish. It’s that easy to start generating your own copy with Funnel Scripts. Each copy will include a headline that can be used for cold, warm or hot leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)
You will have the most efficient interaction with your customer if you use the copy that is most appropriate. Let’s say your customer is already familiar with many types of materials and is ready to convert. You can convert them with a “Warm”, or “Hot” lead to increase their chances of purchasing your product.
Additional Script Features
Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.
You can even save and share your scripts with your business partners and collaborators with a few easy clicks. You can save your products as other files by using their “Save As” function. Share a Funnel Scripts link to share a link that links to the generated copy with your business partners.
We’ve discussed the various wizards you can install on your computer to generate copy, even offline. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Below is a brief overview of the software wizards available within Funnel Scripts.
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard will help you prepare a webinar copy and generate follow-up emails. This will keep your event’s buzz going before and after it happens.
As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.
The Easy Survey Wizard
With any business, customer feedback is key to making the proper adjustments to your service and/or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.
The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. You’ll be asked 13 different questions that can range from the product you need to be surveyed, the target audience, and even keyword choices. The Easy Survey Wizard will generate additional questions based on your answers to these questions.
The Easy Video Sales Letter Wizard
A video sales letter (or VSL) is essential in today’s video-oriented world. It will help you pitch your product in a clear and creative manner.
The Easy VSL Wizard is easy to use. Simply fill out some questions and the wizard will generate two versions of your script. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The second is the “Great Big Promise,” based on the claims and benefit VSL format. Once you choose one, you can read them live or record a presentation with your own custom narration.
The Star Story Solution Wizard
Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.
A compelling story can motivate, inspire, and push people to action. A good script is essential if you want customers to take action. Luckily for you, Funnel Scripts’ wizard is pretty good at creating your own personalized sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.
The Master Class Webinar Wizard
The “masterclass” is a new type of content that is often sold online. It’s a video series of short lessons on any topic you can think of. The term “master” in a masterclass pertains to the expert usually leading the session; in this case, the expert is you. You can let the Master Class Wizard handle all the promotional material because an expert must be working. Funnel Scripts Sales Page
The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.
The Podcast and Facebook Live Wizard
Now podcasting has been around for years, but its popularity is only just climbing. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. Live broadcasts, such as those on Facebook, are similar in that hosts and guests discuss topics of relative importance but keep things casual.
You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. You now have a fully functional interview script in hand.
How Much Does Funnel Scripts Cost?
There are a lot more features than you can use, but this comes with a cost for the software itself. While Funnel Scripts isn’t necessarily free, you may get a clearer picture of the exact cost of use when you compare it to the cost of hiring a copywriter. Funnel Scripts Sales Page
The most difficult part of outsourcing copies is deciding how to price them. Is it possible to work with a cost per word method? Or will you make a blanket payment for a variable number of copies? What happens if there are any edits? Is it possible to package the edits into the original payment or do you need to create new payment packages? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.
With Funnel Scripts, you pay one fee: $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.
Funnel Scripts has many benefits due to the large number of copy functions it can handle. These scripts can be easily generated, edited, and published whenever you want. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Funnel Scripts Sales Page
It all depends on whether you are able to afford the invaluable services. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
Plus, it isn’t all automatic. It is important to ensure that generated scripts are error-free. Any software that can generate something will have some kinks to work out. It all depends on the inputs you give. Sometimes the inputs you provide can be difficult to get into a propy script.
For us, if you find your business regularly needing copies for various marketing needs and have noticed that your outsourcing bills have started to pile up, then maybe Funnel Scripts is the way to go. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.
Frequently Asked Questions Funnel Scripts Sales Page
Who Started Funnel Scripts?
Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.
Russel Brunson, the other half of Funnel Scripts (as well as ClickFunnels), provides the expertise to the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.
Are Automatic Scripts Worth It?
Automated scripts are only as good as your inputs and editing. Once you keep in mind the benefits and limitations that software like Funnel Scripts can have, then you can make your judgment call if using an automatic script program is worth it for you.
Automatic scripts also primarily work on the mixing and matching templates, so if you’re expecting something completely original in tone and depth of writing, automatic scripts may not be the thing for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.