A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.
Who are you going to go to with all of this work to be done? A capable writer. Good writers these days are hard to come by. Although many freelance writers can write basic content, it is not easy to create a personal touch for your brand with someone who sees your product or service only as a job. Writing is a time-consuming thing, too, and when you’re looking to get your product out the door, sometimes time is not a resource you have on your side.
Funnel Scripts is a SaaS platform for copy-generating. It can turn your need to hire a copywriter into a program that generates your copy scripts in just a few mouse clicks. With a large variety of scripts available for numerous platforms such as Facebook, Amazon, and the like, all you’ll need to do is plug in your terms and adjust your metrics. You can find yourself with a bonafide written copy that does away with the need to hire an outside writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.
Before you continue, you may want to check out this video by Freedom Bound Business on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of Funnel Scripts.
Funnel Scripts: An Introduction Jim Edwards Funnel Scripts
Funnel Scripts is what is known now as a SaaS or Software as a Service. Funnel Scripts comes with a license that allows you to use the software’s functions and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.
You can choose from a variety of copy templates for your funnel scripts package, including Facebook-specific copy and scripts for video and sales. You’ll be set up with their proprietary script software wizards to guide you in creating the kind of script you need. These are the following:
- The Perfect Webinar Wizard
- The Easy Survey Wizard
- The Easy Video Sales Letter Wizard
- The Star Story Solution Wizard
- The Master Class Webinar Wizard
- The Podcast and Facebook Live Wizard
These wizards will allow you to create many different styles of copy. This is particularly useful if you manage multiple products. You just need your script to say a similar message with slight differences in content. These wizards can be installed on your computer so you can access them offline. They are still available online via Funnel Scripts dashboard in case you need them while on the go.
Each template also comes with its own fillable forms for ease of use, as well as handy training videos so that you can adequately manage and work each wizard to its best capability. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.
Essentially, Funnel Scripts aims to remove the need for outsourced copywriters through its use of proprietary software in generating custom copies for sales and marketing needs. You can get pre-written sales materials mixed with some user-generated content. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.
How Does Funnel Scripts Work?
You can start using Funnel Scripts through two methods, their online platform or their specific wizards available. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.
Funnel Scripts generates copies without having to do a lot of work. The method to start inputting your content essentially stays the same from script to script.
Step 1: You’ll need to fill out the questions on the chosen script form. This will depend on which script you choose. It can include the types of products that you are selling, their benefits, the problem you’re trying to solve and any other marketing guidelines that could help you shape your copy.
Step 2: Click the “Build” button to begin creating your copy. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.
Step 3: Apply light editing and then publish. Funnel scripts makes it easy to create your own copy. Each copy will have a headline that is suited for hot, warm, or cold leads. The headline you choose will depend on the location of your target customer in the customer funnel model (hence, Funnel Scripts’ use of the term “funnel”)
You will have the most efficient interaction with your customer if you use the copy that is most appropriate. For example, suppose your customer has already been hit with many materials and is close to converting. In that case, you can try converting them with a “Warm” or “Hot” lead that can better their chances of finally purchasing your product or service.
Additional Script Features
Funnel Scripts has a lot more functionality than just generating scripts and choosing which one is best. Just because your customer may not be a cold lead doesn’t mean you can’t save the cold lead copy for future potential customers down the line.
You can save your favorite copies in the “Clips” tab, otherwise known as “Clips Bin,” of the Funnel Scripts platform. You can save as many scripts as you want in the Clips bin. When you are ready, click download to get all of the scripts that you have saved into one zip file.
You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.
We have discussed the many wizards that you can use on your computer to create copy. Each wizard is tailor-fit to a specific scenario, so you’ll want to see what kind of story you’re looking to share before picking the wizard for you. Here’s a quick rundown of the different software wizards found within Funnel Scripts
The Perfect Webinar Wizard
The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard can help you not only prepare a copy for your webinar but also generate any promotional and follow-up emails to keep the buzz going about your event.
As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.
The Easy Survey Wizard
With any business, customer feedback is key to making the proper adjustments to your service and/or product. Business owners who don’t have the time or resources to collect all the praises and complaints can find it difficult to do so manually.
The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. You’ll be asked 13 different questions that can range from the product you need to be surveyed, the target audience, and even keyword choices. The Easy Survey Wizard will generate additional questions based on your answers to these questions.
The Easy Video Sales Letter Wizard
A video sales letter (or VSL) is essential in today’s video-oriented world. It will help you pitch your product in a clear and creative manner.
The Easy VSL Wizard is easy to use. Simply fill out some questions and the wizard will generate two versions of your script. The “Problem, Agitate, and Solve” VSL is the first. This VSL solves problems. The second is the “Great Big Promise,” based on the claims and benefit VSL format. You can choose any one of them and either read it live or record a presentation with custom narration.
The Star Story Solution Wizard
Everybody wants to hear a good story. This is especially true if you are trying to sell something.
A good story can inspire, motivate, and move audiences to take action. A good script is essential if you want customers to take action. Funnel Scripts wizard can help you create your personal sales story. It will take some time to fill out, but once you have it, your sales story will be a hit with your customers.
The Master Class Webinar Wizard
A new form of content being sold often is the “masterclass,” a short lesson-type video series on any learnable topic you can think of. Masterclasses are led by an expert, and the term “master” refers to you as the master. You can let the Master Class Wizard handle all the promotional material because an expert must be working. Jim Edwards Funnel Scripts
The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.
The Podcast and Facebook Live Wizard
Podcasting is a popular medium that has existed for many years. However, its popularity is just beginning to grow. A good podcast episode needs a script. It should feel natural enough for a discussion among peers, yet structured enough to convey information and the theme. Live broadcasts, such as those on Facebook, are similar in that hosts and guests discuss topics of relative importance but keep things casual.
You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. You now have a fully functional interview script in hand.
How Much Does Funnel Scripts Cost?
Of course, with a lot of these features comes the cost of using the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. Jim Edwards Funnel Scripts
The most difficult part of outsourcing copies is deciding how to price them. Will you work off a word-count cost method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if you need edits done? Is it possible to package the edits into the original payment or do you need to create new payment packages? The price of hiring a copywriter can vary depending on your negotiation skills and what they charge.
With Funnel Scripts, you pay one fee: $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. But once you do pay that fee, you get all the bells and whistles that Funnels Scripts has, possibly more depending on the updates provided by the Funnel Scripts team.
Funnel Scripts definitely has many possible benefits based on the sheer amount of copy functions it can manage. These scripts can be easily generated, edited, and published whenever you want. In today’s fast-paced business environment, having a tool like this that can shift and adapt to specific marketing needs may prove invaluable. Jim Edwards Funnel Scripts
It all depends on whether you are able to afford the invaluable services. The basic cost of the Funnel Scripts license is already at $797, a significant investment for small businesses that aren’t even sure they need the complexities and advanced functions that Funnel Scripts provides. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.
Plus, it isn’t all automatic. You’ll need to make sure that the generated scripts are without error. Software that generates something will have its problems. It all depends on the inputs you give. Sometimes, the inputs provided can be finicky to pump out into a generated script.
Funnel Scripts may be the right choice for you if your business is constantly in need of copies for different marketing purposes and your outsourcing costs have begun to mount up. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. In any case, Funnel Scripts remains to be an excellent copy-generating program for those who need it.
Frequently Asked Questions Jim Edwards Funnel Scripts
Who Started Funnel Scripts?
Funnel Scripts was started by Jim Edwards and Russel Brunson. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.
Russel Brunson is the other half Funnel Scripts as well as ClickFunnels. He provides expertise for the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.
Are Automatic Scripts Worth It?
Automated scripts are only as good as your inputs and editing. After you have considered the pros and cons of software like Funnel Scripts, you can decide if an automated script program is worth your time.
Automatic scripts also primarily work on the mixing and matching templates, so if you’re expecting something completely original in tone and depth of writing, automatic scripts may not be the thing for you.
On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.