What Are Funnel Scripts

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A good copy can bring brands all the way to the front of a user’s attention. Good content can get your product more exposure and credibility than several random 5-star reviews. Editorials can boost any service and expose it to new audiences ready to buy the next big thing.

What do you need to have all this work? A good writer. These days, it is hard to find good writers. Though many writers are looking to write simple things for freelance work, you sometimes need that personal and curated touch for your brand that is difficult to manage with someone just looking at your product or service as just another job. Writing can be a time-consuming task. If you want to sell your product quickly, time is often not an easy resource.

Enter Funnel Scripts, a copy-generating SaaS platform that turns your need for a copywriter into a simple program that can generate your copy scripts with a few clicks of your mouse. There are many script templates for various platforms like Amazon, Facebook, and other sites. All you have to do is enter your terms and adjust your metrics. A good-quality written copy can be yours without the need for an external writer. This article will dive into what exactly “Funnel Scripts” is and the software behind it, the user reviews for the product, and its respective costs. Once that’s all said and done, we will give our take on if Funnel Scripts is worth purchasing over your traditional outsourced writer.

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Before you continue, you may want to watch this video by Freedom Bound Business on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of Funnel Scripts.

Funnel Scripts: An Introduction What Are Funnel Scripts

Funnel Scripts is what is known now as a SaaS or Software as a Service. Funnel Scripts comes with a license that allows you to use the software’s functions and capabilities. Funnel Scripts generates automatic copies of your product or service based upon your target market, user challenges, and any other metrics that you need to follow for a great copy.

A funnel scripts package gets you a large variety of possible copy templates to choose from, including platform-specific copies for Facebook and scripts for sales, video, webinars, and other formats that require a good and engaging copy. Their script software wizards will assist you in creating the script that you require. These are the key features:

  • The Perfect Webinar Wizard
  • The Easy Survey Wizard
  • The Easy Video Sales Letter Wizard
  • The Star Story Solution Wizard
  • The Master Class Webinar Wizard
  • The Podcast and Facebook Live Wizard

All these wizards can help create a variety of different copy styles for you. This is particularly useful if you manage multiple products. You just need your script to say a similar message with slight differences in content. These wizards can be installed on your computer so you can access them offline. Still, they are also available on their online Funnel Scripts dashboard just in case you need to work while on the move.

Each template comes with its own fillable forms to make it easy to use. There are also helpful training videos that will help you manage each wizard and maximize its potential. You can also opt to participate in their live training, which takes place every 30 days. This will allow you to see how Funnel Scripts is improving over time.

Essentially, Funnel Scripts aims to remove the need for outsourced copywriters through its use of proprietary software in generating custom copies for sales and marketing needs. You can get pre-written sales materials mixed with some user-generated content. The idea is to take the best parts of sales pitching and tailor it to your product. Funnel Scripts hopes to offer its solution to small- to medium-sized companies that may not have the funds to hire additional copywriters for every new execution.

How Does Funnel Scripts Work?

Funnel Scripts can be used in two ways. You can either use their online platform, or one of their wizards. Each script and wizard can generate different kinds of copy, so picking the right one for your needs is essential in creating the type of impact you expect from a professionally written copy.

Despite having a ton to work with, Funnel Scripts keeps generating copies reasonably straightforward. The method to start inputting your content essentially stays the same from script to script.

What Are Funnel Scripts

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Generating Scripts

Step 1: You’ll need to fill out the questions on the chosen script form. Depending on the script you decided, this can range from the kinds of products you’re selling, the benefits they should expect, the problem you’re trying to solve, and other essential marketing guidelines that can help shape your copy.

Step 2: Click the “Build” button to begin creating your copy. You’ll be taken to several possible formats you can choose, so pick the one you think will work best with your product or service.

Step 3: Make light edits and publish. Funnel scripts makes it easy to create your own copy. Each copy will include a headline that can be used for cold, warm or hot leads. The one you’ll choose will depend entirely on where your target consumer is on their customer funnel (hence the term “funnel” in Funnel Scripts).

You will have the most efficient interaction with your customer if you use the copy that is most appropriate. Let’s say your customer is already familiar with many types of materials and is ready to convert. You can convert them with a “Warm”, or “Hot” lead to increase their chances of purchasing your product.

Additional Script Features

Funnel Scripts offers more than just the ability to generate scripts and choose which one you like best. You’ll have the option to save a cold lead copy even if your customer isn’t a cold lead right now.

You can save your favorites in the Clips tab (also known as the Clips Bin) of the Funnel Scripts platform. You can save as many as you like in the Clips bin, and when you’re ready, hit download, and you can download all the scripts you saved into one compressed file.

You can even save and share your scripts with your business partners and collaborators with a few easy clicks. Save your products as any other files with their “Save As” function and even share a link to the generated copy by sharing a Funnel Scripts link with them.

The Wizards

We have discussed the many wizards that you can use on your computer to create copy. Each wizard can be tailored to a particular scenario so it’s important to know what type of story you want to tell before you choose the right wizard. Below is a brief overview of the software wizards available within Funnel Scripts.

The Perfect Webinar Wizard

The perfect webinar wizard is key to sharing a good presentation on a fully digital platform. It is difficult to give a good presentation on a completely virtual conference call. But it can be even more challenging to do it as the main speaker. The Perfect Webinar Script Wizard can help you not only prepare a copy for your webinar but also generate any promotional and follow-up emails to keep the buzz going about your event.

As with any Funnel Scripts wizard, how robust the generated copy will come out will be dependent entirely on the information and parameters you provide.

The Easy Survey Wizard

With any business, customer feedback is key to making the proper adjustments to your service and/or product. But going about manually collecting all these different praises and complaints can be a headache for business owners without a lot of manpower to spare.

The Easy Survey Wizard helps you create a simple, relevant survey that will help you get the most from your customers’ feedback. You’ll be asked 13 different questions that can range from the product you need to be surveyed, the target audience, and even keyword choices. The Easy Survey Wizard will generate additional questions based on your answers to these questions.

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The Easy Video Sales Letter Wizard

A video sales letter (or VSL) is essential in today’s video-oriented world. It will help you pitch your product in a clear and creative manner.

With the Easy VSL Wizard, you just fill out a few questions over a couple of minutes, and the wizard will pump out two different variants of a script for you to choose between. The first one is the “Problem, Agitate, Solve,” which comes as the standard problem-solving VSL. The second is the “Great Big Promise,” based on the claims and benefit VSL format. Once you choose one, you can read them live or record a presentation with your own custom narration.

The Star Story Solution Wizard

Everyone wants a good story, which goes double for those scenarios where you’re trying to sell something.

A compelling story can motivate, inspire, and push people to action. If you want your customers to take action, you’ll definitely need a good script. Funnel Scripts wizard can help you create your personal sales story. This will take a little longer to fill up, but once you do, you’ll have your own sales story to wow your consumers.

The Master Class Webinar Wizard

The “masterclass” is a new type of content that is often sold online. It’s a video series of short lessons on any topic you can think of. The term “master” in a masterclass pertains to the expert usually leading the session; in this case, the expert is you. You can let the Master Class Wizard handle all the promotional material because an expert must be working. What Are Funnel Scripts

The Master Class Wizard can even write portions of the content, so that you can really focus on your skills and abilities as a master instead of explaining how you got there.

The Podcast and Facebook Live Wizard

Now podcasting has been around for years, but its popularity is only just climbing. Any good podcast episode will need a good script, something natural enough to feel like a good discussion amongst peers yet organized enough to deliver information and the episode’s theme. Live broadcasts, such as those on Facebook, are similar in that hosts and guests discuss topics of relative importance but keep things casual.

You can skip the tedious interview question brainstorming. Simply pick the questions that you want to ask during recording and then click the wizard to generate. You now have a fully functional interview script in hand.

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How Much Does Funnel Scripts Cost?

Of course, with a lot of these features comes the cost of using the software itself. Funnel Scripts may not be free but you can get a better idea of the actual cost by comparing it with the cost to hire a copywriter. What Are Funnel Scripts

The tricky part with outsourcing copies starts with deciding the mode of pricing. Will you work off a word-count cost method? Will you pay a lump sum for a fixed number of copies or a one-time fee? What happens if you need edits done? Is it possible to package the edits into the original payment or do you need to create new payment packages? With hiring a copywriter, the price can be as low or as high as your negotiating skills and their price demands.

With Funnel Scripts, you pay one fee: $797. This is a pretty high price, but is ultimately dependent on how often you need to create a great copy. You get all the bells & whistles of Funnels Scripts once you pay the fee. Features can also continue to come in depending on the updates made by Funnel Scripts.

Our Thoughts

Funnel Scripts definitely has many possible benefits based on the sheer amount of copy functions it can manage. These scripts can be easily generated, edited, and published whenever you want. This tool can adapt and shift to meet specific marketing needs in today’s fast-paced business world. What Are Funnel Scripts

Though it may depend if you can start to afford something invaluable in the first place. Funnel Scripts’ basic price is $797. This is a substantial investment for small businesses who don’t know if they will need the advanced functions and complex features that Funnel Scripts offers. Moreover, you’ll need to fork over an additional $2,000 every six months (or roughly $3,000 if you buy a 12-month subscription package) just to access their Funnel Builder Secrets functions as well as their other training programs to better make use of Funnel Scripts.

Plus, it isn’t all automatic. It is important to ensure that generated scripts are error-free. Software that generates something will have its problems. It all depends on the inputs you give. Sometimes, the inputs provided can be finicky to pump out into a generated script.

Funnel Scripts may be the right choice for you if your business is constantly in need of copies for different marketing purposes and your outsourcing costs have begun to mount up. But if you find yourself just needing one good written copy now and then, maybe give your neighborhood writer a call and they may just give you a reasonable rate. Funnel scripts is still a great copy-generating tool for those who require it.

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Frequently Asked Questions What Are Funnel Scripts

Who Started Funnel Scripts?

Russel Brunson and Jim Edwards started Funnel Scripts. Now Jim Edwards is the “Scripts” side of Funnel Scripts. He is a designated copywriting and marketing professional who founded another company, ClickFunnels, as well as pioneered the “Jim Edwards Method” of copywriting. He believes in eliminating multitasking and writer’s block by investing in “plug and play” formulas to make it easier to bring in leads and write more efficient copy.

Russel Brunson, the other half of Funnel Scripts (as well as ClickFunnels), provides the expertise to the “Funnel” side of the customer journey. He is a marketing specialist who focuses on the strategies regarding sales funnels. He shares his expertise with several million upcoming entrepreneurs.

Are Automatic Scripts Worth It?

Automatic scripts will only be as good as the inputs and editing you will do on it after. After you have considered the pros and cons of software like Funnel Scripts, you can decide if an automated script program is worth your time.

Automated scripts primarily focus on matching and mixing templates. If you are looking for something truly original in tone or writing style, then automatic scripts might not be right for you.

On the other hand, suppose a standardized copy is something you’re after, say for a survey or a quick marketing blurb. In that case, automatic script programs like Funnel scripts can save you a ton of time in writing.

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